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[V8SC] Castrol Supercar announcement
INFORMATION FROM CASTROL LUBRICANTS
10 September, 2009
After several months of detailed discussions we have decided not to renew our partnership with Ford Performance Racing in 2010 but instead go to the market to seek an option that better meets our branding needs.
V8 Supercars is a key platform to our product brand strategy and we are seeking greater control of the “look & feel” of the car, driver & team to best meet our communication goals.
We have been with Ford Performance Racing since the inception of the team and in that time have reaped great benefits from the association in particular the role Steven Richards has played in recent years.
Ford Performance Racing is a very professional race team and has gone out of their way to accommodate our changing needs.
However, it’s now time for us to explore other opportunities that better meet our branding needs.
Andrew Johnson
Marketing Director
Castrol Lubricants ANZ
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