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[NASCAR] Management address media..
Sanctioning Body’s Management Team Addresses Media At Preseason Press Conference
22 January, 2009
DAYTONA BEACH, Fla. – Drawing upon the twin traditions of strength and service to the industry, NASCAR’s leaders set a confident tone for the 2009 season on Thursday, during the annual preseason press conference at the sanctioning body’s Research and Development Center in Concord, N.C.
Chairman/CEO Brian France and President Mike Helton were joined by other key members of NASCAR’s management team, at the final event in the NASCAR Sprint Media Tour hosted by Lowe’s Motor Speedway.
Throughout, the message was clear that despite the current economic challenges the sport is facing, NASCAR is well-equipped to carry on, move forward and assist other components of the industry to do the same.
“In tough times like these, strongpeople tighten their belts, put a little extra zip in their step andfocus on the things they do best,” France told a crowd of more than 200media. “In our sport, that’s racing … and no one does it better thanour drivers and teams.
“The NASCAR management team has beenextremely busy this winter, working with teams and tracks to keep oursport moving in the right direction. One of the key areas we're zeroingin on is helping our teams develop new business models to fit today'sever-changing economy. We’re exploring ways to manage costs. We’reworking with our media partners to explore additional ways to take ourproduct to our fans. And we’re meeting with our tracks to brainstormnew promotions for ticket opportunities.”
Helton emphasized NASCAR’s commitment in this area has been long-standing.
“I think working with the teams, thetracks, all the stakeholders in the industry is NASCAR's role, and it'san ongoing work in progress,” Helton said.
“I don't know of another sport thattakes its role as a service provider to its stakeholders as seriouslyas the France family does.
“And when we talk about working with theteams on the business models, that's not really something that's new at NASCAR. That's what has perpetuated NASCAR for 60 years.”
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